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Executive summary
Chapter 1: Introduction
Chapter 2: The
Market
USA
Canada
Europe
UK
Asia
Japan
Chapter 3: Global
consumer trends
Food-as-medicine
- Specific medical
promises
- Low and light
- Lifeage
1. Ageing nutraceuticals
2. Baby supplements
- General health
promises
- Fortification
- Dietary requirements
Wellness
- Sports nutrition
- activity based foods
- Mood and mental
nutrition
- Cosmeceuticals
Chapter 4: New
Product Development
Research institutes
Pharmaceutical giants
Ingredients firms
Herbals/botanicals niche companies
Food giants
Strategic alliances
Chapter 5: Legislation
USA
Canada
Europe
Japan
Chapter 6: Marketing and branding
Building that brand
- Who are the consumers
- and what do they want?
- Consumer education
- Retail environment
Risky Business
- Understanding market
trends
- All that glitters
is not regulated
Case Study - Raisio's
Benecol
Chapter 7: Company
profiles
Yakult Honsha
Unilever
Roche Vitamin
Archer Daniels Midland (ADM)
Chapter 8: Future
prospects/conclusions
Closing the gap
Naughty but nice
Riding the all-natural wave
Packaging innovation
Which companies will succeed?
Legislation
Consumer concern
Consumer education and marketing strategies
The beginning of the end?
Appendices
Global sales of dietary supplements
Global sales of nutraceuticals
Key markets in the UK
Key markets in the US
Key markets in Japan
Global medical conditions
Major ingredients for nutraceuticals
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