Chapter 1: Introduction
Chapter 2: Executive summary
- key branding issues
Chapter 3: Consumer trends
- the 2007 consumer
Describes the 2007 consumer - who she is, how she thinks and how
to best reach her.
Chapter 4: Success factors
Looks at the key success factors for today's apparel brands. What
are the characteristics of top labels and who is the best in terms
of speaking to today's consumer.
Chapter 5: New products
and line extensions
Discusses line extensions, ones that work, and ones that do not
and why. It also touches on new products and licensing.
Chapter 6: Branding checklist
Identifies the 'must do's' for brands rising to the top in today's
Chapter 7: Retailers
Takes a look at the retailing environment as well as private label
issues, including retailers as brands.
Chapter 8: Fashion trends
- interviews with the experts
What will the moods, colours, styles and silhouettes be in 2007?
Chapter 9: Luxury
An overview of the luxury market, including which brands are making
headway with consumers and which are not, plus why.
Chapter 10: Discount
Examines the discount market from online to mass to specialty stores.
Chapter 11: Plus sizes
Previews the plus-size market, one of the most wide-open opportunities
in the apparel industry today.