Counterfeiting is a truly
global problem. And it is a problem that appears to be spiralling
out of control. Revenues generated from counterfeit product sales
are estimated to have grown by more than 400% since the early 1990s,
while sales of legitimate brands grew just 50% over the same timeframe.
This exclusive report from
ABOUT Style analyses the extent of the damage caused to legitimate
brands in the clothing and apparel sector, and offers advice on
how the problem can be addressed.
Section by section the report
breaks down the key problems associated with this global menace,
and outlines practical advice to companies looking to formulate
effective anti-counterfeiting strategies.
Many leading apparel industry
executives and influential Wall Street analysts and attorneys participated
in this research, making it an invaluable resource for anyone involved
in branding and its associated industries.
The global report on counterfeiting-provides
answers to key questions such as: