Table of Contents

The author

Executive summary
Conclusions

Chapter 1: Brands
Who is most at risk?
Brand cachet

Chapter 2: Can counterfeiters be stopped?
A question of priority

Chapter 3: Realistic objectives

Chapter 4: Elements of a successful anti-counterfeiting strategy
Recognition of a problem and willingness to act
Start from the very top
Working in partnership: 3M Thinsulate
Private investigations
Tightly focused strategy

Chapter 5: Where to find counterfeiters

Cutting of the money supply

Chapter 6: Organisations that can help
A-CG
Euratex
GACG
GBLAAC
IACC
INTA
Interpol
WCO
WIPO
Investigative firms

Chapter 7: Anti-counterfeiting tools and solutions

Appendices

• Appendix 1: The impact of counterfeiting: New Zealand and beyond
• Appendix 2: IACC counterfeiting statistics
  List of tables

Tables

• Table 1: Counterfeiting: a global problem
• Table 2: Telltale signs that someone may be counterfeiting your apparel brand
• Table 3: Consumer willingness
• Table 4: Tips to share with your consumers
• Table 5: Favourite modes of transport for counterfeiters

List of figures

• Figure 1: Origination of counterfeit goods: Clothing
• Figure 2: Origination of counterfeit goods: Sportswear
• Figure 3: Origination of counterfeit goods: Apparel